Projects start with a goal, an aim, a reason for doing, changing or making something.
Your first stage in building a project is defining what that project is and, at the heart of that definition are three concepts: Goals, Objectives and Scope. I will talk about Scope in my next blog, but here, I want to focus on Goals and Objectives.
Although dictionaries are not clear on the distinction, I think that these are two different concepts and that the distinction is important to us as project managers. Whether you buy my definitions of the terms or not, the two questions that they evoke are crucial to a proper definition of a project and are therefore vital to its success.
Here is a video (of just under 4 minutes) of me speaking on this subject to an audience in London. This was at one of my standard three-hour seminars, which I delivered here to an open audience, for Bite Size Seminars.
This extract from my popular Practical Project Management seminar shows me talking about the distinction between project goals and objectives – both vitally important in defining your project from the outset. These are fully described in my books, “Brilliant Project Leader” and, from a perspective of pre-empting project risks, “Risk Happens!”
More about this and my other project management seminars at http://mikeclayton.co.uk/a-choice-of-vibrant-seminars/project-management/